Entwicklung eines Referenzmodells zur Strukturierung des Einsatzes von Self-Service Business Intelligence in Unternehmen

Abstract

Self-Service Business Intelligence (SSBI) is an approach that enables non-expert employees using easy to use BI applications to carry out data analyses largely on their own. However, up to today, there is a lack of knowledge regarding the exact nature of tasks, the processes and the collaboration of employees when carrying out SSBI. Neither are the temporal sequences nor the types of user roles involved known. This is why the following article will propose a reference model regarding the use of SSBI in multidisciplinary teams, thus laying out the complex interdependencies between the different user roles as well as giving guidance for structuring SSBI analysis processes. In order to achieve this goal, a thorough literature review is conducted and qualitative empirical research data is gathered and analyzed. The results show that established models such as CRISP-DM do not provide a full support for SSBI and are therefore not applicable in this context. Based on the research results, four trajectories showing the temporal sequence of SSBI analyses tasks and the collaboration of user roles can be identified. Moreover, further activities are found on a higher level, which can be used as a starting point for the derivation of further trajectories. In sum, the reference model developed supports organizations in faster adaptation of BI analysis processes and in an easier identification of their weaknesses.