Artificial Intelligence in B2B sales – An approach to predict customer churn

Authors

  • Sina Schatz
  • Frank Morelli Hochschule Pforzheim

DOI:

https://doi.org/10.26034/lu.akwi.2021.3298

Keywords:

B2B sales, Customer Relationship Management, Artificial Intelligence, Machine Learning, Customer churn

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Published

2021-07-22

Issue

No. 13 (2021)

Section

Theses

License

Copyright (c) 2021 Sina Schatz, Frank Morelli

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.